Joyce Du is the creator and founder behind the label THE WIHM. Her journey in fashion is defined by a cross-cultural lens and a dedication to the art of tailoring.

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A Canadian national born and raised in Hong Kong, Du was shaped by a world where Eastern and Western influences converge. This dual identity ignited her design philosophy: a continuous exploration of balance, harmonizing opposing elements—the yin and yang—within soft, feminine tailoring.

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Her formal training was completed at Parsons School of Design in New York, where her talent was recognized as a finalist in the prestigious 67th Parsons Benefit Runway Show. Her professional path, enriched by collaborations with brands from New York, China and Hong Kong, has been a continuous dialogue with global aesthetics in art, architecture, and culture.

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These diverse experiences cemented a fundamental belief: that the world is her muse. This philosophy is the heartbeat of THE WIHM. It is a brand born from the resolve to translate this boundless inspiration into wearable art. Each piece is designed to meet the nuanced needs of the modern woman and crafted made-to-order, aiming not just to dress her, but to uplift and empower through impeccable, considered design.